the power of the Hispanic market.



The Hispanic population of the United States is more than 52,000,000, making people of Hispanic origin the nation's largest ethnic or race minority. Hispanics constituted 16.7 percent of the nation's total population. In addition, there are 3.7 million residents of Puerto Rico, a U.S. territory. 

 

There are 8 states in the U.S. that have a population of 1 million or more Hispanic residents: Arizona, California, Colorado, Florida, Illinois, New Jersey, New York and especially Texas. 

 

1 in 6 Americans is now Hispanic.



The size of the U.S. Hispanic population worldwide ranked 2nd. 

Hispanic kids make up 23% of the 17 & under U.S. population (over 17 million).  This is a 39% increase in 10 years.

Every 30 seconds, a Hispanic turns 18 years old. and Sixty-five percent of U.S. Hispanics are Millenials, ages 22 to 35.



purchasing power

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Hispanic estimated purchasing power is $1.2 trillion in 2012. U.S. Hispanic buying power will grow faster than African-American buying power (54 percent), Native American buying power (65 percent) and Asian buying power (89 percent).

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Hispanics spent about the same as non-Hispanics on housekeeping supplies, furniture, appliances, women’s and girl’s clothing, and personal care products and services. 





trends in Hispanic advertising



The Hispanic advertising industry is outpacing all other sectors of advertising growing 4 times faster and is now more than $5 billion industry.



An increase of 4.6% in Hispanic media spend was seen in 2011. Spot Radio and Internet gained larger shares than the total. 

Other Print saw the largest spend increase (56.7%)

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Forty-two percent of Hispanics agree that, "The online ads that are most likely to get my attention are ones that are more sophisticated in their implementation of newly available technology and are creatively sharp." 

For the most part, Hispanic media fared better than its non-Latino counterparts.



if you see that in dollars for your business, it means a big piece of the pie.



*source:AHAA Hispanic Fast Facts.